artchipel:

Benoit Jammes (France) - [o-o]

Benoit Jammes is a French graphic designer and photographer living and working in Paris. With his [o-o], a series of cassette relooking, he gives life back to vintage tapes by making references to pop culture: “It so happened that I found a bunch of old cassettes at home. Seeing them brought me back to the 80s, when I was a kid. In any case, I could not play them any more. Resurrecting them sounded a good idea for me. It was sound, it became visual… and I am pretty sure they are happier now than in a shoebox :-) I think people from my generation would relate to this series of work and would be happy to see these old cassette tapes managed to start a new life!”

View the full set on artist’s Facebook or Flickr. © All images courtesy the artist

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